Cookie Policy
Page updated .
The short version
zaions.com keeps a few settings in your browser. Three optional analytics tools set cookies of their own. Switch them off under Privacy preferences in the footer. Everything else here is needed for the site, or it’s something you chose.
What do these words mean?
A cookie is a small piece of data a site keeps in your browser. Local storage and session storage do the same job without being sent to a server; session storage is cleared when you close the tab. This page lists all three kinds.
What’s strictly necessary?
These are always on. The site needs them, or they hold a choice you made.
| Name | Kind | What it’s for | How long |
|---|---|---|---|
zaions:theme, zaions:palette, zaions:radius, zaions:density, zaions:type-scale, zaions:font, zaions:motion | local storage | your Appearance settings | until you reset them or clear site data |
zaions:legal-notice-seen | local storage | remembers that the notice bar has shown, so it shows once | until you clear site data |
zaions:analytics | local storage | your choice in Privacy preferences | until you clear site data |
zaions:brief-draft | session storage | keeps your brief answers through a reload | until you send, start another brief, or close the tab |
| Cloudflare Turnstile | runs in Cloudflare’s own frame on the brief page | the spam check | we set nothing for it; Cloudflare’s Turnstile privacy addendum (opens in a new tab) covers what it reads |
Sentry sets no cookies.
What’s optional?
The analytics cookies from Google Analytics 4, Amplitude and Microsoft Clarity. They’re on by default, and one switch turns all of them off. The Privacy Policy says what each tool receives and how long it’s kept.
| Name | Set by | What it’s for | How long |
|---|---|---|---|
_ga | Google Analytics 4 | tells one browser’s visits apart | 2 years |
_ga_<id> | Google Analytics 4 | keeps one visit together | 2 years |
AMP_<id>, AMP_MKTG_<id> | Amplitude | the browser’s visit, and the campaign or site that sent it | 1 year |
_clck | Microsoft Clarity | a Clarity ID for this browser, and its settings | set by Microsoft |
_clsk | Microsoft Clarity | joins page views into one recording | set by Microsoft |
CLID, MUID, MR, SM, ANONCHK | Microsoft, on its own domains | Clarity’s link to Microsoft’s sites | set by Microsoft |
Microsoft says MUID identifies browsers across Microsoft’s own sites, for advertising, site analytics and other operational purposes, but we don’t use it for anything, and we don’t run ads.
Amplitude also writes short test cookies (AMP_TEST, AMP_TLDTEST) while it starts and normally removes them straight away.
How do I switch the analytics off?
Open Privacy preferences in the footer, turn Analytics off and save. From then on, none of the three tools loads in this browser, and we delete the cookies they set on zaions.com, though Microsoft’s cookies on its own domains stay until you clear them in your browser’s settings.
If your browser sends the Global Privacy Control signal, analytics starts off. You don’t need to do anything.
The choice belongs to this browser. On another browser or device, switch it off there too. Clearing site data for zaions.com also clears the choice, and analytics comes back on, unless your browser sends Global Privacy Control.
You can also block or delete cookies in your browser’s settings. The site still works. If your browser blocks storage, your Appearance choices last until you close the page.
What isn’t on this list?
The fonts come from zaions.com itself, so no font service sees your visit. The product previews behind Try it here load nothing until you switch one on. Once you do, that product’s own site loads inside the page and sets its own cookies under its own policy, whatever your analytics choice here.
What happens when this policy changes?
The date at the top changes. A change doesn’t bring the notice bar back.
Contact
hi@zaions.com · +92 304 6619706 · Zaions, Lahore, Pakistan.
Or use the contact page.